Innovation takes leaders like these.
Creativity, innovation, daring and drive. Meet the leaders that live the Zonar values at and away from the office. Our team of impassioned people includes accomplished business leaders and industry experts, each of whom is driven by the same mission—to help you be safer, more efficient and more successful. What matters to you, matters to them…even when they’re hard at play.
Leadership Team (listed alphabetically)
As CEO of Zonar and GPS Trackit, Charles focuses on delivering innovative fleet, video, and field services solutions, while enhancing customer satisfaction, and driving strategic growth initiatives. With extensive experience in IoT, SaaS, and fleet telematics, he specializes in scaling high-growth organizations and leveraging technology to create value for customers and partners.
Prior to the Zonar and GPS Trackit merger, Charles served as CEO of GPS Trackit, where he spearheaded transformative growth, expanded global operations, and strengthened the company’s position as a leader in fleet management solutions. Previously, he held CEO and other C-Suite roles at multiple private equity backed companies and large public companies as well, leading global sales, marketing, operations, and product strategies across diverse technology markets.
Charles studied physics and math at Lake Forest College, prior to receiving an MBA from the University of East London and a CEO College Certificate from the Yale Chief Executive Leadership Institute. He has been recognized as a CRN Top 100 Channel Executive and a 40 Under 40 business leader.
He resides in Denver, CO, enjoying all the “typical Colorado hobbies” and has one daughter currently majoring in journalism at the University of Colorado - Boulder.
Meet Rob, a seasoned revenue leader with a background spanning sales, marketing and technology. As our CRO, he leads our sales, marketing, and account management teams.
Known for his focus, analytical rigor and data‑driven approach to revenue leadership, Rob views organizational growth as both a science and an art. He has held executive roles at Element, Skuid, Liaison Technologies, I.D. Systems, SAP, and Assembly Software. A core part of his winning formula is his passion for developing leaders, aligning teams around a clear mission, and fostering environments where accountability and trust drive sustained performance.
Rob holds a Bachelor of Science in Aerospace Engineering from Auburn University and a Master of Science in Engineering Management from Southern Methodist University. Outside of work, he enjoys mentoring, staying curious, and spending time with his family.
Michael leads our Operations team with a focus on scalable processes, operational discipline, and continuous innovation. His distinguished record of leadership and cross-industry expertise makes him instrumental in ensuring we deliver leading, reliable solutions on which our customers can depend.
Adaptable and experienced under pressure, Michael began his career in a high-stakes environment, rapidly prototyping specialized gear for U.S. Navy SEALs supporting missions in Afghanistan and Iraq. He went on to co-found a telecommunications startup, later leading worldwide operations for a global M2M enterprise and guiding sales and operational strategies in telecom infrastructure. He also earned three patents for innovations in ATSC 3.0 emergency alert technology. Before joining Zonar, Michael served as COO of Kinard Technologies and held key leadership roles at Edge Networks and Tessco Technologies.
Michael majored in physics before he started his career with the U.S. Navy SEALs, but his love for physics and physics-related humor burns bright. He named his children so their initials equal EMC2.
Tie? Optional. Results? Always in sight. Shelby has spent more than 24 years developing effective teams and implementing successful strategies—all in the name of the customer experience. As our CCO, he leads our customer initiatives including Customer Care, and Account Management aimed at understanding and solving customer needs.
Before joining Zonar, Shelby spent most of his career delivering IoT connected devices for consumers as well as public and private companies. He led T-Mobile’s IoT sales and marketing efforts, where he played a core role in developing their SyncUP drive line, an OBD-II self-install telematics product for individuals and mid-market fleets. In 2021, Shelby also co-founded an online bedding company, which makes and sells adjustable pillows. After stepping down in 2023 to join GPS Trackit, he still serves on their board of directors.
Shelby earned his Business Finance degree from Brigham Young University and continues learning through various business endeavors. He lives in Colorado with his wife of more than 20 years and four kids.
Known as the go-to guy for getting things done, Jason unites our product strategy, software innovation and IT excellence to advance our next-generation fleet management solutions. He specializes in architecting platforms that deliver seamless, secure connectivity for smart mobility platforms. With more than 20 years in business and technology, Jason is committed to elevating your user experience and driving innovation as the landscape of fleet and mobility technology evolves.
Before joining Zonar, Jason guided technology in fleet management SaaS, overseeing software development, architecture, and technology operations. Over the course of his career, he has supported major technology initiatives across automotive, internet, telecommunication, and the government sector. Jason also spent nearly eight years in financial technology, where he focused on mobile and web solutions across product lines.
He earned his Master of Business Administration from Brenau University and his Bachelor of Business Administration in Management from the University of North Georgia.
Over the last 15 years, Sheena has led HR departments for high-growth tech companies, mostly SaaS. For the last two years, she’s served as the Head of HR for GPS Trackit. Her specialties include policy development, employee engagement, and streamlining HR functions. As Vice President of Human Resources for Zonar, Sheena is focused on overseeing our Global HR team, helping to integrate HR functions across countries, engaging employees in every location, and building a culture that brings out the best in all of us.
Sheena earned her Bachelor of Science in Cognitive Science at UCLA and her Master of Business Administration at the University of Illinois Urbana-Champaign. She also earned her Professional in Human Resources (PHR) and SHRM-CP certifications.
No stranger to achievement, Sheena competed in two Olympic Games and won the silver medal in the 400m hurdles at the 2008 Summer Games in Beijing. She hangs her coat and Olympic silver at home just outside of Washington D.C. Traveling is one of her greatest passions. So far, Sheena has visited 36 countries and over 200 cities. Between work and personal trips, she travels at least 20 times a year.
Everyone deserves to arrive safely and on time. Dan’s passion is supporting the agencies and organizations that define, build and provide transportation services for people and communities.
At Zonar, he brings more than 18 years in the B2B mobile industry as well as GPS tracking solutions and logistics business throughout the U.S., UK and Latin America. Here, he aligns his focus on people transportation with our focus on passenger services, providing intelligent transportation, safety and management solutions for fleets that serve the public. His experience and passion for communities enable him to make key decision to maintain growth in existing markets and develop new business in North, Central and South America as well as the Caribbean.
Dan is a member of the American Public Works Association (APWA), the National Limousine Association (NLA), and the American Public Transportation Association (APTA). He studied computer engineering at Florida International University in the U.S., and electrical engineering at Universidad Pontificia Bolivariana in Colombia.
Tim has led strategic growth for Zonar in the pupil and transit fleet management markets. Now, Tim serves as our strategic advisor to help drive growth using his deep expertise in student safety protocols, cost management, risk management, organizational design and technology use.
With more than 20 years in transportation operations and fleet maintenance analysis experience, Tim worked closely with hundreds of public, private and non-profit transportation management operations as a consultant, educator, practitioner and supporter. To help educational institutions and transportation providers with return-to-school plans, Tim made frequent virtual appearances during the early days of the COVID-19 pandemic as: co-manager of the Student Transportation Aligned for Return To School Task Force; the National Association of State Directors of Pupil Transportation Services; and the National School Transportation Association.
A Seattle native who knows his stuff, Andy’s here to optimize our financial performance, support our newest innovations, and strengthen the Zonar standing as a trusted leader in fleet management. He brings extensive financial leadership and a passion for operational excellence. And we’re grateful to have him.
Prior to coming on board, Andy spent years as a chief financial officer for high-growth tech companies, especially those in private equity and public reporting. He kicked off his career with KPMG before joining high-growth tech companies such as F5, Tully’s, Avalara and Changepoint.
Andy earned his Bachelor of Business Administration, Accounting, at Gonzaga University. After spending the first half of his life on a dairy farm, Andy lives in Bainbridge Island outside of Seattle, Washington, with his wife of more than 20 years and their four kids. And split their time with international schooling in Indonesia and the U.S.
Bringing out the best in customer fleets takes tech-forward leadership to oversee product roadmaps, development and strategies. Meet Amit, who brings more than 20 years of experience in technology innovation and leadership. At Zonar, he leads cross-functional teams spanning product management, engineering, marketing and customer success to deliver solutions that solve your real-world challenges.
An accomplished entrepreneur, Amit founded ez enRoute, where he guided global teams in creating IoT platforms, AI/ML solutions and advanced sensor technologies. His passion for human- and safety-centric technology extends beyond the office. Amit has championed initiatives to combat identity fraud through AI-driven solutions. And he serves on advisory councils and boards, including MindFuel, where he supports STEM education and fosters innovation among youth.
Amit earned his Executive MBA in IT Management at Athabasca University in Edmonton, Canada. He studied computer systems technology at the Northern Alberta Institute of Technology and is Scrum Fundamentals Certified. Committed to community development, he actively supports youth cricket development in Canada as a Board Member for the Edmonton & District Cricket League and the Alberta Cricket Association, creating programs that nurture young talent and promote high-performance pathways. Amit has also represented Cricket Canada Over 40 national team in various international tournaments, including World Cup in South Africa.
As President of the Maanaw Seva Association, Amit leads initiatives focused on children’s education, mental health, and community programs, collaborating with partners to provide resources and opportunities for underserved youth. He lives in Edmonton, Canada, with his wife of more than 20 years and their two amazing kids.
With more than 25 years in marketing and 15+ years in logistics, Rachel has helped companies drive dynamic growth significantly faster than industry norms, supporting two IPOs and integrating 15+ businesses through mergers and acquisitions. Today, she leads marketing and demand generation as part of our company-wide evolution.
Before joining Zonar, Rachel served as CMO at FlavorCloud and Extensiv (formerly 3PL Central). She also led global marketing at Teletrac Navman, part of Vontier, overseeing programs across four continents, and led Global Marketing at HireRight.
Rachel earned her Bachelor of Business Administration from the University of Texas at Austin. Passionate about leadership and mentorship, she also earned her RESPECT Coaching Trainer certification and has been recognized as a leading Woman in Supply Chain by Supply & Demand Chain Executive and named California’s Most Visionary Tech CMO by CEO Monthly.
Rachel lives in California with her husband and their dog, Beard. She loves traveling, exploring new cultures, and experiencing the world through books—often reading with Beard curled alongside.
